02 Sep '13, 4am

Singapore Airlines Launches New Brand Campaign

Singapore Airlines launches a new brand campaign “The Lengths We Go To” focusing on the airline’s unwavering commitment to putting the customer at the heart of everything it does in all classes of travel. With the Singapore Girl as the protagonist in three short features, the scenarios in the advertisements portrays the essence of the Singapore Girl and her gentle, caring ways as a key service differentiator.

Full article: http://www.superadrianme.com/2013/09/02/singapore-airline...

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