User Centered Innovation is Dead

Delicious: User Centered Innovation is Dead | Design Sojourn: [innovation]

DT – then perhaps we are in need of a clear distinction between user-centered incremental innovation and innovation that is driven by user-centered principles. (By the way, it may even be a mistake to say that there is any innovation that isn’t user-centered–there’s only innovation that is more or less sufficient or insufficient in meeting users’ needs.) Zippyflounder’s argument about the Wii is a perfect example. And Creative? Creative’s mp3 players are fundamentally no different from iPods with regard to serving needs. I know plenty of people who have bought Creative mp3 players because of of the RAM, battery life, software compatibility, and design. Those mp3 players certainly meet needs and wants in the same way iPod do, but for a much different segment of consumers. The iPod appeals to and serves the needs of a much bigger segment than the other does, but that doesn’t...

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