06 Oct '11, 5pm

International Sandwich chain Subway vs Singapore's Subway Niche #subway #boycottsubway

International Sandwich chain Subway vs Singapore's Subway Niche #subway #boycottsubway

Subway vs Subway Niche (image via AsiaOne.com) It is David vs Goliath in this legal tussle between international sandwich chain Subway and Singapore’s own nonya kueh chain, Subway Niche . My support goes to the latter. I am a fan of Subway sandwiches, but in support of Subway Niche, I will boycott Subway from now on unless they drop this silly lawsuit. In my view, there’s no way any regular Singaporeans will confuse the two brands. Subway Niche mostly sells nonya kueh. Moreover, Subway Niche have been selling their kuehs in Wisma Atria since 1987, two years before Subway registered trademarks, and nine years before it opened its first outlet in Singapore. Just because you are bigger doesn’t give you the right to shove the little guys around. My respect goes to Subway Niche boss Lim Eng Wah for standing up to the big bully. Way to go Subway. What a wonderful PR move. Your b...

Full article: http://alvinology.com/2011/10/07/international-sandwich-c...

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