02 Oct '11, 1am

Why Brands Need to Have Visual Equity: Which Korean noodle would you choose and why? (source of image)What is th...

Why Brands Need to Have Visual Equity: Which Korean noodle would you choose and why? (source of image)What is th...

Which Korean noodle would you choose and why? (source of image ) What is the most important marketing strategy for FMCG products? Is it developing a strong brand? Advertising on TV, radio and newspapers? Embracing social media and citizen marketing? Or all of the above? Well, these strategies are important. However, the trick to generating more sales is as simple as getting the right shelf spaces in retail outlets. According to research studies done by INSEAD Marketing Professor Pierre Chandon , visibility on the shelves is critical to marketing success for most brands. The only exceptions would be the leader brands. In this article , Chandon shares that visual equity - the act of being visible in stores - can exert a strong influence on sales. Quoting from him: “If you’re located at the top of the shelf, it increases the percentage of people who see you by about 20 per ce...

Full article: http://coolinsights.blogspot.com/2011/10/why-brands-need-...

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We need one for hover pissing too

gssq.blogspot.com 06 Oct '11, 1am

I like to think of myself as a Renaissance Man, who champions the values of the Enlightenment and aspires to the Cardinal ...

Anything You Need, We Service

blogshopcity.com 05 Oct '11, 1am

Singapore #1 Online Shopping Mall | SG BlogShop & Online SPREE Directory > BlogShop & Online Boutique Directory > Cosmetic...

never-ending politics.

never-ending politics.

joy-aholic.livejournal.com 07 Oct '11, 9pm

Its not working, whatever you're trying to do. I'm blogging about this not to clarify with regards to whatever the person ...

Tech brands - including, no surprise, Apple - dominate top global brands list

Tech brands - including, no surprise, Apple - d...

straitstimes.com 04 Oct '11, 6am

Tech brands such as Apple and IBM dominated a list of the most popular global brands, out on Tuesday. -- PHOTO: AP NEW YOR...

Google One of Top 5 Global Brands, Most Attractive Employer

Google One of Top 5 Global Brands, Most Attract...

searchenginewatch.com 04 Oct '11, 10pm

The Best Global Brands 2011 report is out, with search giant Google sitting comfortably in the top five for the second yea...