29 Sep '11, 7am

Grace Chng tells us why Amazon can succeed where others failed previously, in trying to burst Apple's iPad bubble

By Grace Chng Editor, Digital Life [email protected] Go to the Amazon website (www.amazon.com ) and a letter from its chief executive Jeff Bezos greets you. It says that it is a company that 'works hard to charge consumers less'. With this message, Mr Bezos launched its attack at the tablet market. On Sept 28 at 10am (10pm Singapore time) in Manhattan, New York, Mr Bezos lifted the curtain on four new products: the all-new Kindle for only $US79 ($102), two new touch Kindles – Kindle Touch and Kindle Touch 3G – for US$99 and US$149, and a new tablet class – Kindle Fire - a full colour 7-inch device for movies, TV shows, music, books, magazines, apps, games and web browsing for only US$199. The new Kindle for reading e-books at US$79 is a steal and a drop in price from the US$139 wireless version. Book worms and consumers do not have to wait until Christmas to buy it for th...

Full article: http://blogs.straitstimes.com/2011/09/29/the-amazon-apple...

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