The Sincerity in Networking

Networking - in it's essence, is about not who you know, but who knows you. It's an extremely important skill you need in your job, and I would say that it ranks much higher than traits like punctuality and honesty for example. Some skills involved in this trade would be a warm disposition, knowing how to put people at ease, knowing how to make small talk, in other words - talk cock, and more importantly, leaving a favorable impression with the other party. In many jobs I am sure, be it banking, marketing and PR especially, networking it's super important. It's the avenue for your next job, provides you with an opportunity to clinch a new business deal for the company, and cements your position in the hierarchy of your company. More often than not, "how much people like you" is ranked on similar ranks with "how much effort you put in your work." In fact, I would go as far ...

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