17 Sep '11, 11pm

Libraries using #transmedia to increase loans and teen interest in reading

Libraries using #transmedia to increase loans and teen interest in reading

While borrowing a book recently at the Central Public Library (basement of the National Library), I came across this neat display tying in the bestselling A Song of Ice and Fire book series by author George R.R. Martin with the acclaimed HBO TV series Game of Thrones . Its nice to see our libraries transforming into experience rich learning zones with elements of Transmedia Storytelling to promote reading and literacy. While dovetailing with a popular TV series is a good way to drive adult reading interests, incorporating a gaming challenge helps to pique the interest of kids or tweens. Here, the library has created a B.C.A. (Books Come Alive!) Sleuth Academy where "young detectives" are tasked to solve "mysteries" and uncover clues in their local community library. Quoting from the library's "Books Come Alive" website : As a cadet, you will attend special training session...

Full article: http://coolinsights.blogspot.com/2011/09/transmedia-game-...

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