03 Sep '11, 5am

Fresh post- after long: Decipherance marketing- not Deadend Sales

Fresh post- after long: Decipherance marketing- not Deadend Sales

Ask where does the person work (sales- give a more professional look, advertising creatives- will probably be open to new things…) observe their dress sense- are they a little adventurous (show some funky styles), do they use haircare products (opportunity to cross sell other items)… Spend that little time to decipher what they actually need. I can bet on it- even if the end product is not exceptional, they are still going to come back . And they are still going to refer. You got someone (and their friends)- just because you spent that 20 minutes the first time.

Full article: http://chasingthestorm.com/decipherance-marketing-not-dea...

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