02 Sep '11, 6am

(Discovery is the only way ahead, good read!) In social media/digital marketing, do what scares you

(Discovery is the only way ahead, good read!) In social media/digital marketing, do what scares you

September 2, 2011 – 2:36 pm | by Daryl Tay I’ll let you in on something – it took me no less than four attempts and months to figure out campaign tracking. Each time I sat down trying to figure the tracking parameters, my mind would go “I don’t understand this tagging! I’m a marketer dammit! ” After getting it though, I now can’t imagine life without it – how would anyone know how well their campaigns are doing without it? I even feel comfortable enough posting about campaign tracking within Google Analytics and Feedburner in some detail . The other thing I struggled with was goals in Google Analytics. Again the whole “What do I know about custom reports/advanced segments? I’m a marketer dammit! “. After many failed attempts I just set reading the “About me” page to a goal and figured out how to link that to business objectives along the way. But I have an agency, why do I...

Full article: http://uniquefrequency.com/2011/09/02/do-what-scares-you/

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