29 May '13, 2pm

The Key to Creating a Great Killer Product

“The key for having a great killer product is to have incredible hardware, incredible software, and incredible services. And combine them in such away that you can tell what’s what anymore. It becomes an elegant consumer experience. The real magic occurs in the intersection of those things.” – Tim Cook at D11 (around the 30 minute mark)

Full article: http://www.designsojourn.com/the-key-to-creating-a-great-...

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