26 Aug '11, 8am

4 Ways To Help Your Organisation “Get” Social Media

4 Ways To Help Your Organisation “Get” Social Media

The limiting factor in the adoption of the internet and social media by businesses is not the technology, it’s the people in charge. Most large consumer businesses have someone responsible for social media. They are 26 and have a job title like Community or Social Media Manager. Because they are 26 and they work in a large business, it’s difficult for them to change the way things work. They can see that it’s costing four times as much to get a new customer on TV compared to Facebook, that paid-for search isn’t cost effective, and that the marketing agency is clueless online, but they can’t do anything about it

Full article: http://uniquefrequency.com/2011/08/26/4-ways-to-help-your...

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