19 Aug '11, 12am

Designers are very Important in Breakthrough Innovation

The assumption is that breakthroughs are inherently surprising, so it takes special genius to spot one coming. But that’s not how innovation really works, if you ask Bill Buxton. A pioneer in computer graphics who is now a principal researcher at Microsoft, he thinks paradigm-busting inventions are easy to see coming because they’re already lying there, close at hand. “Anything that’s going to have an impact over the next decade—that’s going to be a billion-dollar industry—has always already been around for 10 years,” he says. Buxton calls this the “long nose” theory of innovation: Big ideas poke their noses into the world very slowly, easing gradually into view.

Full article: http://www.designsojourn.com/designers-are-very-important...

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