30 Apr '13, 11am

The Reason behind the Design of Apple’s New Circular Campus | Design Sojourn via @designsojourn

The Reason behind the Design of Apple’s New Circular Campus | Design Sojourn via @designsojourn

Apple is a functional organization. Unlike almost every other large company it’s not organized in “divisions” which have responsibility for “a business” in the sense of profit or loss. At Apple most people or teams are assigned a function like “design”, “engineering”, “sales” etc. When a product is being built, they are assigned to that effort. When the product is complete, they go to another product. [snip] Seen from this perspective, the architecture of their proposed campus makes perfect sense. If it was a divisional structure then each division could live in its own building or campus. In fact, each division would not have much to talk about to any other division. But as a functional organization Apple needs to move people quickly between projects. It needs to re-configure itself frequently. Being in the same building means they can do this much more efficiently. This ...

Full article: http://www.designsojourn.com/the-reason-behind-the-design...

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