16 Aug '11, 7am

New blog post: Volkswagen: My Dream Seat

Saw this interesting marketing campaign recently. In case you are wondering, there is most likely a metal or plastic hidden inside the pants that is firmly secured to the stage. (Notice the long pants) The metal/plastic acts as a “chair” to support the body in a seated position and gives everyone the illusion of an invisible seat. The problem with this illusion is that you need can’t let people see the start and end of the trick. I guess they most likely have a cloth covering the stage at the start and end. PS: This is not the first time someone did this invisible chair illusion for marketing campaign. But I guess it is the first time in Singapore

Full article: http://blog.dk.sg/2011/08/16/volkswagen-my-dream-seat/

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