13 Jan '11, 10am

checking out difference in Campaign Tracking from Feedburner vs Google Analytics for Wordpress plugin

Campaign Tracking For Google Analytics – Feedburner vs Google Analytics For WordPress Plugin January 13, 2011 – 5:54 pm | by Daryl Tay As I experiment more and more with analytics, one aspect I find particularly fascinating is campaign tracking – the ability to track how different audiences (paid search, social media visitors etc) behave on a website. The basic idea is that you tag your URLs with tracking tokens and then depending on where you publish or link your content (in my case, usually Facebook and Twitter), Google Analytics is able to track data specific to these various sources. If you’re not familiar with campaign tracking, the best resource I’ve read is HubSpot’s guide to tracking online campaigns . This post explores the different ways in which Feedburner and the Google Analytics for WordPress plugin tag your URLs, and what difference that might make to you. Wh...

Full article: http://uniquefrequency.com/2011/01/13/campaign-tracking-g...

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By Aaron on Jan 12, 2011 | Reply You should also consider the retailer’s point of view too. Let’s say a brand or retailer ...