31 Mar '13, 9am

how to tell if your agency is bullshitting you about social media - via @patlaw

Thanks Pat for this great post. I feel the same way! Run when the agency tells you traditionnal advertising is dead and social media is the solution to everything. Social media matters: connecting, collaborating, creating, sharing, etc. are core competences for people as for brands today. But you should consider it part of your overall 360 communication and not just like an exciting nice to have funny new interactive mutlimedia presence. It’s not about having a blog or a fan page, because you can make it in minutes. And everybody can! It’s about: 1) in what terms this tools (there are so many diffreent networks!) are relevant to your brand. Always ask “why” to your agency. 2) what you do with this tools. The good question as Pat say is: what do I do on my blog, Twitter account and Facebook fan page? 3) how the agency can advise you to reach your objectives. An other point ...

Full article: http://blankanvas.bypatlaw.com/lead-story/how-to-tell-if-...

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