12 Jan '11, 2am

3 reasons why Foursquare (and location) should succeed in Singapore and 2 reasons why it hasn't

By Aaron on Jan 12, 2011 | Reply You should also consider the retailer’s point of view too. Let’s say a brand or retailer is social network savvy and offers an offer for Foursquare checks-in. The brand have to train staff to accept promotions for Foursquare. Given the high turn over rate of service staff in Singapore, some staff may not be informed or trained to accept the Foursquare promo. The customer, being a Foursquare user, would mostly tweet or do a status update on FB that this shop offers Foursquare offer but the staff are ignorant of it. As the saying goes, don’t find trouble if trouble don’t find you, so many of these retailers choose not to start on the Foursquare route. Another key point is accountability. If you are an F&B outlet, food leakage is a cost to your business. How can the staff prove to his/her manager that this person officially check-in at the res...

Full article: http://uniquefrequency.com/2011/01/11/3-reasons-why-fours...

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