27 Jul '11, 10am

The Future of Sketching is here with Wacom’s Inkling | Design Sojourn via

The Future of Sketching is here with Wacom’s Inkling | Design Sojourn via

The Struggle Continues in Measuring the Value of Design It’s not easy describing the value of design. Even looking to describe the value of design being optimistic. I often get by by reducing the discussion to 2 scenarios; what happens when design is used and when design is not. So it did not come as a surprise to me that at the recent Design Management Institute (DMI) meet up in Copenhagen, they concluded that the value of design can’t be measured”…or at least not in any standardized way.” Then in the same breath, the Business Week article reports that the DMI delegates agreed that “…designers need to do a better job communicating their value to business.” So if designers can’t agree on a standardize way of measuring the value of design, then how are designers going to better communicate the value of design to people who can only speak the language and understand things l...

Full article: http://www.designsojourn.com/

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