12 Jun '18, 4pm

Vivo launches global dance movement #PassTheSwag for the 2018 FIFA World Cup

Some of you may have seen our previous posts on Vivo’s newest phones, the X21 and V9 . Well, global smartphone brand Vivo has announced the launch of Vivo #PassTheSwag, a global dance movement aimed to unite both football and music fans around the world to create an iconic memorable moment for the 2018 FIFA World Cup. The initiative will bring people together through a common dance language and to the tunes of the Official Song for the 2018 FIFA World Cup Russia™, ‘Live it Up’, by Nicky Jam, Will Smith and Era Istrefi. Engagement with Fans As part of the launch, fans from all around the world are encouraged to share videos of themselves on social media as they #PassTheSwag to the tune of the Official Song. Throughout the tournament, fans watching it live will also be encouraged to #PassTheSwag during the Vivo Super DJ Show at all 64 matches. The FIFA World Cup is the bigge...

Full article: https://alvinology.com/2018/06/12/vivo-launches-global-da...

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