27 Feb '18, 8am

Raffles City & VivoCity malls are in China. They’re marketing icons for S’pore. https://t.co/JxBjZSiaZZ

Raffles City & VivoCity malls are in China. They’re marketing icons for S’pore. https://t.co/JxBjZSiaZZ

Everyone who is Singaporean will know Raffles City and VivoCity. However, these malls aren’t limited to just Singapore. In fact, each of these malls can be found in various cities in China. Advertisement Developments in China To seek more growth and diversification, many Singapore developers have expanded overseas to countries such as China, Vietnam, Malaysia, and Australia. By venturing overseas, developers are no longer constrained to the Singapore market. And with China’s fast-growing economy, many developers are looking to emerging Chinese cities. Additionally, in 2007, then-Minister Mentor Lee Kuan Yew mentioned the merits of overseas developments, stating that these properties can become “another marketing icon for Singapore.” Hence, Raffles City and VivoCity in China also serve to extend Singapore’s global footprint. Advertisement Raffles City in China CapitaLand’s ...

Full article: https://mothership.sg/2018/02/raffles-city-vivocity-china/

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