29 Dec '17, 3am

Agoda Predicts 2018 Travel Problems and Solutions

Given the amount of choice and competitive pricing in the travel industry, added benefits and rewards are more important than ever. However, according to a CapGemini Study, 90 per cent of social media sentiment around rewards programs is negative. 33 per cent of this sentiment cites the lack of a seamless multi-channel customer experience, whilst 44 per cent is around the lack of reward relevance, flexibility and value. And this is no surprise – most consumers rarely understand what benefits they will be getting with many of today’s rewards programs, or how to get them.

Full article: https://alvinology.com/2017/12/29/agoda-predicts-2018-tra...

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