31 Jan '13, 5pm

The 3 Cs of Convergence Marketing #SMM #SocialMedia

The 3 Cs of Convergence Marketing #SMM #SocialMedia

What is the true essence of marketing? I believe that it can be distilled into three basic questions: 1) Which media/social media platforms are available; 2) What other businesses are dishing out; and 3) What customers truly want. These three spheres belonging to the worlds of businesses, media and consumers can be represented by the Venn diagram above. While you really should be at the sweet spot where the cupcake is, the truth is that these domains often do not coalesce. Let us consider each of these "Cs" in turn. Channels The most over-hyped "C" are the channels. Yes, there are a gazillion ways to interrupt, influence and inform one's customers. It started with posters and banners across town, transited into newspapers, magazines, radio and television, moved up a few notches with websites and social media networks, and is now hopping onto the smartphone in your hand. Me...

Full article: http://coolinsights.blogspot.com/2013/01/the-3-cs-of-conv...

Tweets

#AD Looking for a marketing expert from Singapo...

freelancer.com 31 Jan '13, 2pm

Project Description: We're looking for a marketing expert from Singapore (needs to know Chinese and English) to conduct re...

Last one before CNY! <3

Last one before CNY! <3

lilypirates.livejournal.com 05 Feb '13, 12pm

If you do not receive an email reply from us within 24 hours, it means the item is all pending/sold. Please do check back ...

How SEO Attracts & Converts Customers in the 3 ...

searchenginewatch.com 31 Jan '13, 12pm

Eighty percent of shoppers will research online before making a purchase according to Google . This behavior expands to bu...

The anti-Pantone <3

kaightshop.com 01 Feb '13, 11pm

Welcome to the online store of Kaight, an independently-owned boutique located in New York City, and a pioneer retailer in...

How To Write A Marketing Plan

How To Write A Marketing Plan

seobook.com 07 Feb '13, 6am

Traffic is another measurement we could use, or break it down further into types of traffic i.e. tightly targeted vs loose...

The New SEO: Search Marketing Integration by @ibradmiller via @sewatch

The New SEO: Search Marketing Integration by @i...

searchenginewatch.com 30 Jan '13, 2pm

Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t wo...

How to Get Your Boss to Care About Content Marketing

How to Get Your Boss to Care About Content Mark...

seomoz.org 07 Feb '13, 10am

In addition to the internal flywheel, content following a strategic plan can also market itself over time, eliminating the...

Only 3 weeks until @larubyconf register now it is going to be fantastic!

Only 3 weeks until @larubyconf register now it ...

larubyconf.com 01 Feb '13, 11pm

Recent News & Announcements (all) Our Schedule is almost complete! January 05, 2013 @ 12:00:00 AM UTC - randquistcp@gmail....

New 5 Cs that will actually make you a happy Si...

sg.news.yahoo.com 03 Feb '13, 1am

This article sounds contradicting when you put the 5 Cs together... Take the 3rd, 4th and 5th Cs (Change attitude; Complai...

Top Three Inbound Marketing Strategies for Mobi...

seomoz.org 29 Jan '13, 10am

Disclaimer: This post is an extension of the recent Mozinar "Standing Out in the Sea Of Apps: Building an Audience of Fans...

What to Consider when Marketing Your Business O...

theginlady.com 26 Jan '13, 8am

Marketing Your Business Offline On November 30, 2012 As part of your marketing plan, there is no doubt that you have estab...

3 Steps To Improving Your Google Author Rank vi...

pubcon.com 01 Feb '13, 2pm

The key is the production of shareable content of extremely high quality published by the most authoritative websites onli...

Facebook Likes - 1000 Real Likes - SINGAPORE TA...

freelancer.com 31 Jan '13, 5pm

I need 1000 real Facebook Likes - must be only be from SINGAPORE accounts! Time Line: Project to be completed gradually ov...