29 Jan '13, 7am

Non-denim Levi's? You read right. The brand's new collection translates everything you love about Levi's in chic pants.

Non-denim Levi's? You read right. The brand's new collection translates everything you love about Levi's in chic pants.

Over the years, the iconic and original Levi’s® jeans has developed into a cultural icon, evolving into a staple closet item. Well known for its trademark red tab, and “M”-shaped embroidery on the back pant’s pocket, the brand has now decided to break with tradition and release a different range of 501 jeans. The 140th anniversary of the Levi’s® 501 jeans is marked by the launch of its very first non-denim collection! The four-piece collection comes in three colours: true chino, chalk blue and mineral red. I was lucky enough to attend its launch, to catch all the fun and new things Levi’s® has in store for you this season.

Full article: http://www.tonguechic.com/trends/front-row-access-the-ico...

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