28 Oct '17, 5am

[Mothership] China’s McDonald’s changes its Chinese company name, sparks off online memes of international brands https://t.co/AkddpVFsMO

[Mothership] China’s McDonald’s changes its Chinese company name, sparks off online memes of international brands https://t.co/AkddpVFsMO

What kind of reactions will a famous brand from consumers get when it changes its name? That’s what McDonald’s, the fast food company found out first-hand in China from Chinese netizens, when it changed the name of its locally incorporated company recently. Advertisement A change in China’s McDonald’s company name On Oct. 25, Chinese media The Paper reported the change of China’s McDonald’s company name from what the Chinese have endearingly known as Maidanglao (麦当劳) to Jingongmen (金拱门). Maidanglao (麦当劳), or “wheat serves labour”, is a transliteration by sound from its English counterpart, McDonald’s. But China’s McDonald’s seems to have decided against such a transliteration policy and have gone for a literal description of the logo in changing its business name. And thus the name Jingongmen (金拱门), which literally means “golden arches”. China McDonald’s was acquired in Ch...

Full article: https://mothership.sg/2017/10/chinas-mcdonalds-changes-it...

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