04 Sep '17, 12pm

[Mothership] S’pore tourism campaigns over the years show slogans are hard to come up with https://t.co/jM76AolrhO

How does Singapore sell herself to the rest of the world? Apparently, one tourism slogan at a time. Advertisement Tourism campaigns Tourism is a major industry in Singapore’s economy and the government is always trying to attract tourists to spend their money holidays on our island. Tourism receipts in 2016 was S$24.6 billion. To reach those with wanderlust syndrome, tourism campaigns that market Singapore as the ideal destination are conceptualised every few years to keep up with the times. Just last month, the Singapore Tourism Board (STB) launched their newest campaign — Passion Made Possible — to showcase a local side of the country that caters to people’s diverse passions. Read: The reason to visit S’pore is gonna change, big time Screengrab via Slogans a reflection of the mood and times Over the last 50 years, Singapore has changed and so have people’s travel prefere...

Full article: https://mothership.sg/2017/09/singapore-tourism-board-slo...

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