15 Aug '16, 6pm

Innovative ingredients boosting sales of mooncakes: Thanks to imported beef, crayfish and durian, the mooncak...

Thanks to imported beef, crayfish and durian, the mooncake industry in Shanghai is embracing a bumper year, despite industry insiders' previously gloomy forecasts. Unusually hot weather and an early Mid-Autumn Festival, which falls on Sept 15 this year, should have made it more difficult to sell mooncakes, according to Chen Fengwei, secretary-general of the Shanghai Confectionery Industry Association. But chefs in traditional restaurants and luxury hotels in Shanghai are bucking the trend by filling the traditionally dense pastries with novel ingredients. At Hotel Indigo Shanghai, for example, within one month the sales of its wagyu marbled beef mooncake had already exceeded the total sales of traditional mooncakes last year, according to Julie Wang, the hotel's marketing manager. The meaty mooncakes sell for 18 yuan ($2.70) each. "Shanghai has a tradition of enjoying pork...

Full article: http://www.chinadaily.com.cn/business/2016-08/16/content_...

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