02 Sep '15, 10pm

What could an Asian fruit possibly teach you about marketing? You'd be surprised.

What could an Asian fruit possibly teach you about marketing? You'd be surprised.

Ahh.. durian… the lovely King of Fruits, according to South East Asians. Here in Singapore, durians are the rage. Mostly imported from neighbouring Malaysia, it has become a cultural activity to eat and buy a durian anywhere from US$5 to as expensive as US$30. This year, there was a bumper harvest and coupled with the Ramadan season in Malaysia, many durians came travelling to Singapore, in hope of getting eaten by food connoisseurs. With so many hybrids of durians , to the many famed places in Singapore selling them, it has gone from a craze to just insane as to how locals can wait in line for their prized fruit. So why mention the whole issue of durian and how do we learn from the durian trade and how it has been abused of late? One night, I had a craving for durian and decided to line up with the wife at a famed durian stall. Set up in an isolated carpark, the whole pla...

Full article: https://www.techinasia.com/talk/marketing-lessons-from-th...

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