29 May '18, 6am

Thai e-retailers brace for Jack Ma's 'great durian road'

Thai e-retailers brace for Jack Ma's 'great durian road'

BANGKOK -- At a seminar this month to forecast Thailand's two-way trade with China, the commerce minister, Sonthirat Sonthijirawong, hailed e-commerce as the business model that could propel the country to new heights. If tapped well, Sonthirat said, online business will expand its share of bilateral trade between Thailand and its biggest trading partner, which is expected to hit $120 billion by 2020 -- a considerable rise from $73 billion last year. This wider embrace of e-commerce follows the digital touch of Jack Ma, co-founder and executive chairman of Alibaba Group Holding , China's largest e-retailer. During a recent swing through Bangkok, Ma impressed Thailand's ruling military regime by signing $352.4 million worth of deals to expand Alibaba. Among the deals was a blueprint to attract Thai farmers and fruit growers to tap the Chinese market through Alibaba's Tmall,...

Full article: https://asia.nikkei.com/Business/Companies/Thai-e-retaile...

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