Want a job in PR? Know your social media!
Taken from the iPressroom's 2009 Digital Readiness Report - Essential Online Public Relations and Marketing Skills.
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What does social media marketing mean to your agency?
Was talking to friend last week and we realised how differently everyone sees social media marketing. Here's how the elephant in the room looks like from the different types of agencies.To advertising agencies... Viral videos, Online competitions, Online promotions. Where the focus is always on making the largest possible impact to the largest amount of people. To public relations agencies... Influential blogger engagement, Corporate blogging, Social media monitoring. With a focus is on getting the right message out to the select people that matter. There after, control the message and check if that's truly what perception is. To SEO/SEM agencies... Google Ads, Yahoo Ads, Facebook Ads, Web site optimization. All about traffic to your site. To interactive agencies... Facebook App, Branded social networks, Interactive games, Microsites. If technology can make something cool, we'll build it! To customer service teams... Customer engagement on Twitter, Facebook, or blog. Social media monitoring. Not so much about the outreach as it is about what's being said.To word-of-mouth agencies... Community outreach to bloggers, and other people who have a half-decent network. Focused on any influencers that can help spread a good word about a brand.
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Are you a geek, dweep, nerd or dork?
via thenextweb.com
Now you know.
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Who on Twitter needs coffee?
Beautiful visualizations of the last 1,000 users talking about "Coffee" on Twitter and the breakdown of keywords used in relation to "Coffee". Starbucks would be happy to know that it's part of the pack, but it seems that most people Need to Drink Coffee in the Morning that comes in a Cup. Screenshot taken from StreamGraph.
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Restaurant finder augmented reality iPhone app
via youtube.com
Fantastic stuff. Can't wait to get my hands on this app.
buUuk is an iPhone restaurant finder for Asia, Australasia and the Middle East. Here's a sneek preview of some Augmented Reality features in the next version.
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How long do I have to work to buy a Big Mac?
via boingboing.net
About 38 minutes since I live in Singapore. It's good to know that Singapore's wages is just above the global average, but still a long way off the folks in Chicago who get a Big Mac every 12 minutes.
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Smooth E Baby Face Foam TVC
via debbcity.tumblr.com
Awesome ad campaign from Thailand. Watch how all the segments play out into a full-length story with brutally cheesy product placements. It's so entertaining yet so effective in carrying across the message.
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Turn your business card into a name tag
I'm sure this has happened to you. You go to an event only to find that they've misspelled your name or just canceled out someone elses and gave you a handwritten one which no one can read. Having experienced this too many times, I now prepare business cards with my name in bold on the back. This comes in extremely handy at events. After all, what more essential stationery would you bring to an event than a business card?
See and download the full gallery on posterous
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Apparently this is what the Internet thinks of me
Generated from MIT's Personas Project.Personas is a component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one's aggregated online identity. In short, Personas shows you how the Internet sees you.
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Mining for sentiments
via nytimes.com
The search for sentiment among all the chatter online is like digging for gold. This image from the New York Times illustrates exactly what we're doing at JamiQ.
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What can you get with 100 billion dollars?
via mydigitallife.co.za
About 3 eggs. That's how much the money in Zimbabwe is worth. Shocking.
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Social Media Revolution
via youtube.com
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SGnews
I was inspired by the use of Twitter by news agencies such as CNN, BBC, and even our local ChannelNews Asia and wanted to take this innovative usage to the next level by adding multiple sources of Singapore news in a single Twitter stream.
Since there wasn’t a consolidated Twitter stream of Singapore news, I decided to create http://twitter.com/sgnews with the help of TwitterFeed and a collection of the best RSS-able Singapore news sources.
How it works:
I collected a good bunch of RSS feeds from The Straits Times, ChannelNews Asia, The Business Times, TODAY, Tomorrow.sg, and Topix.
I put this pump these RSS feeds into TwitterFeed which automatically and periodically updates http://twitter.com/sgnews with a nice clean stream of the most current news.
Each news story's webpage is shortened and tracked with SnipURL.
Users can follow http://twitter.com/sgnews to get the most up-to-date news on Singapore from the best local sources.
I created SGnews as a personal tool to get the news I wanted, but if you like it and find it helpful too, feel free to Follow SGnews on Twitter. Also, if you believe there are other good feeds to add, do let me know in the comments.
Have fun and tell your friends!
(This is a repost of my original, but since I've moved blog, I thought I'd recreate it here so users of SGnews can have an understanding of this project)
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Do we care more for the medium than the message?
via youtube.com
This guys perspective is interesting. He says we're so focused on the medium, the technology, and not the message. He goes as far as to say we're using this super amazing and high-tech medium for crap and we're more concerned about the fact that the Iran elections were tracked on Twitter than about the elections itself.
I tend to agree. We're forgetting the message, we're more concerned about the medium and all its fancy technology and buzz words.
(Thanks Melvin)
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When life gives you lemons...
via youtube.com
More than 70,000 advertising professionals have lost their jobs in this Great Recession. Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.
Looks like a great film about people finding themselves when forced out of their comfort zones. Check it out: http://www.lemonademovie.com/
(Thanks Audrey)
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Can text-mining software know your intentions?
via youtube.com
This is quite an exciting demo of an engine that's trying to identify a person's intentions from the text he/she has written. They want to use it for extremely targeted advertising and I think that's an awesome idea. Today, relevant ad placement online goes only as far as keyword matching. Imagine if you could bid on intentions instead of keywords on Google AdSense.
Only question, how accurate is this on the entire WWW? But great effort on OpenAmplify's part. Great idea, fantastic use of technology.
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Trending the buzz
Surchur is an interesting free tool that tracks what's buzzing. I like the way it benchmarks its own buzz score against the blogosphere and Twitter. Apart from its long list of the really popular, you can also search (or surch) for a topic of your choice to get it in a dashboard. Pretty cool idea, but it's a pity the revenue model looks like a bunch of badly placed ads. I think there's potential in what they are trying to achieve.
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Why Apple is successful
The only reason why companies like Apple continue to do so well surprising everyone with every new product they release is simply because no one has been able to perfect human time travel.
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What the F**k Is Social Media?
via mashable.com
Awesome presentation of social media. Too long too many of us have been saying too much about social media and no one gets it. If you're still lost about using the social media for business, but have a glimmer of hope that it's still the next big thing, this presentation is for you.
This presentation is created by the marketing agency Espresso, and I'm glad they did.
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How to find (almost) anyone's email address
Have you ever needed someone's email address but it wasn't available on their blog or company's contact page? I definitely have and it's amazingly annoying. But thankfully, I've discovered that most people have their email addresses somewhere on the enormous Web and Google can help you find it. Here's my method of uncovering what everyone seems to want hidden.
What you need to use this method:Know the person's name (e.g. Benjamin Koe)Know the person's company name (e.g. JamiQ)Know the person's company's domain name (e.g. jamiq.com)
Google for: person's name "*@domain.com" (Include the quote marks and the asterisk)Click here for a real example of how to find my email address on Google.
So what's my email address?
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Jolicloud, a cool new OS for your netbook
via jolicloud.com
Got my Jolicloud invite to their Alpha. Going to try out this funky looking Netbook OS on my Asus Eee PC 901.
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Human-Powered Monorail Racing in New Zealand
via jalopnik.com
This looks like a great workout more than an outdoor adventure sport. Actually this looks like a great concept for green a metropolitan transport of sorts.
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Yahoo's new homepage explained in geek
via video.yahoo.com
I love it when companies can see themselves for who they really are and embrace it. Yahoo knows full well that they are a bunch of engineers but their users are the lay folk. This video captures and communicates that essence very well with a little bit of humor.
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Undoing the Tower of Babel
via blankanvas.bypatlaw.com
This free app lets you create a international chatroom where everyone gets to write in their own language. It appears to be powered by Google Translate. This is an amazing concept with huge implications for the business world. Global meetings anyone? I'm totally impressed by this.
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Remake of Tron?
via youtube.com
Looks amazing while keeping the original feel.
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Real-time feed reader that discovers
via youtube.com
LazyFeed is a new feed engine based on topics, not sources or individuals.
I'm a huge Google Reader fan, but now I really like an invite code to try this out.
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It's a cake
via flickr.com
I'm not sure I dare cut into it and eat, but yeah, it's a cake. More interesting than the cake is its creator's bio on her blog:
"Having switched professions from ophthalmology to pastry, I hope this new chapter in life will be filled with joy, pride, creativity and success. This is my story!"
Amazing things happen when there's passion.
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Olympus E-P1
via ylovephoto.com
Oh joy! Finally a mid-sized camera that has interchangeable lenses. And it actually looks nice too. This is the Olympus E-P1. Inspired clearly from a history of amazing cameras from the PEN series.
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Twitter's growth is 10 time that of Facebook
via marketingcharts.com
Amazing how much can change in a year. Will the growth continue into 2010?
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What is a Browser?
via youtube.com
I have the privilege of being around some of the best minds in technology, marketing, and business everyday. But too much of a good thing can make us forget reality.
In this video, I believe only 2 people got gave correct answers. And this is a street poll about a browser, a piece of software I run everyday and take for granted most of the time.
This video is a timely reminder to me, especially now that I am part of a company that makes software, most likely my customers are not going to be as savvy as my inner circle. Got to remember this.
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